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Reclaiming Former Glory

SAN FRANCISCO COFFEE

PROJECT OVERVIEW
We partnered with San Francisco Coffee to revitalise its brand presence through strategic positioning and social media marketing. By creating audience-driven content and strengthening digital engagement, we helped the brand reconnect with its audience, increase visibility, and achieve measurable growth.
  • THE CHALLENGE
San Francisco Coffee is a Malaysian coffee chain that’s founded in 1997. They had early success and opened more than 80+ outlets throughout the 20+ years in operation. However, in recent years they’ve seen a declining take up rate for their products. Mainly due to newer competitors entering the market and a lack of proper positioning.
  • STRATEGIC APPROACH
To fix this, they engaged Paperballad&Co. a UX Strategy & Content Marketing agency to solve just that. Objective: reclaim their former glory. We started off by understanding their position in the market and where their USPs were. Identifying this allowed us to double down on 2 things: proper positioning and proper distribution. Using social media, we spoke directly to their audience and they’ve gone to open over 15% more outlets throughout our tenure together.

Before

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After with us

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The impact of working with us

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What we delivered

“Paperballad&Co. Is a professional team that’s very flexible and open to share to help us be better. While they’re priced premiumly it’s actually cost efficient when you consider value to price. The team is very young but mature in their execution and fresh in their ideas.”

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Paperballad&Co. Is a professional team that’s very flexible and open to share to help us be better. While they’re priced premiumly it’s actually cost efficient when you consider value to price. The team is very young but mature in their execution and fresh in their ideas.

  • YOUR TURN

Let's Change The World Together

Bring us the ambition, the challenge or the question. We’ll bring the thinking to move it forward.
Transform My Brand

SAN FRANCISCO COFFEE

Making a familiar brand relevant again.
Coffee is part of everyday life. The morning rush, the afternoon reset, the catch-up that lasts a little longer. These small moments became the starting point for a fresh approach to San Francisco Coffee’s storytelling.

The challenge was to make a familiar brand feel relevant again—to give people a reason to connect beyond the latest promotion.

We shifted the focus towards the everyday moments surrounding each cup. Products and seasonal campaigns became part of a wider story, grounded in familiar routines, shared moods and the simple pleasure of taking a coffee break.

The creative direction paired the brand’s recognisable identity with a more conversational tone and playful, relatable content. Each post became an opportunity to bring San Francisco Coffee closer to the people behind the orders.

A fresh chapter for a familiar brand, built around the moments that make people reach for a cup.