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  • UX STRATEGY   X  DIGITAL  X  CREATIVE

Transforming Established Brands Into Digital Leaders.

Paperballad&Co. is a brand transformation agency for established companies that want to dominate online.
Transform My Brand
  • WHO WE ARE

Malaysia's 1st UX Strategy & Content Marketing Agency where consumer psychology, strategy, and creatives build brands people care about.

We believe the best work comes from caring deeply about the audience, the outcome and the people we create it with.

Brands Partnered With
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Campaigns Launched
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Impressions Generated
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  • THE CHALLENGE

Everyone is fighting for attention. But attention is only the beginning.

In a world overflowing with messages and choices, the real challenge is what happens next. What makes people care, what stays with them and what ultimately moves them to choose.

Be Seen

Getting noticed by breaking through the noise and making an immediate impression.

Be Remembered

Staying in their minds by crafting stories and experiences that linger long after the interaction.

Be Chosen

Reminding them why they must choose you by demonstrating clear value and building lasting trust.

  • WHAT WE DO

From strategy to story to experience.

We connect sharp strategic thinking with compelling storytelling and thoughtful digital execution to create work that moves people and brands forward.

Social Media & Content Marketing

Earn attention, spark conversation and build lasting relevance with social and digital content designed around how people actually engage today.
Social Strategy
Content Planning
Campaigns
Community Management

Branding

Curate the stories worth telling and turn them into compelling content that people cannot help but to watch, read, share and remember.
Social Strategy
Content Planning
Campaigns
Community Management

UX & Digital Strategy

Turn insight into sharper decisions and stronger digital experiences, shaped around how people actually think, navigate and make choices.
Social Strategy
Content Planning
Campaigns
Community Management

Web Design & Development

Create digital experiences that look distinctive, feel intuitive and turn every interaction into an opportunity to move your business forward.
Social Strategy
Content Planning
Campaigns
Community Management

SEO & AEO

Build lasting visibility across search and AI, making your brand easier to find, understand and recommend wherever people look for answers.
Social Strategy
Content Planning
Campaigns
Community Management

Process

01 / 05
  • BRANDS WE'VE WORKED WITH

Good work starts with good partnerships.

From homegrown names to established organisations, we’re proud of the brands that have trusted us with their stories, challenges and ambitions.
Transform My Brand

Strategy · Creative · Social ·

  • SELECTED WORK

The work speaks. The results speak louder.

Every partnership starts with a different challenge. Here are some of the brands we’ve had the privilege of thinking, creating and growing alongside.
View All Work
SAN FRANCISCO COFFEE

SAN FRANCISCO COFFEE

Reclaiming Former Glory
Reviving the brand through sharper positioning and social media marketing, creating hype and accelerating outlet growth by over 15%.
View Project
RED EAGLE

RED EAGLE

A Promise Crafted in Gold
Elevating a heritage brand through modern digital strategy and bold customer activation, sparking renewed excitement with the next generation.
View Project

SUNWAY HEALTHCARE GROUP

Gen Z Sweet Tooth Dilemma
Bridging health awareness and youth engagement through social media, making education impossible to ignore.
View Project

SCHINDLER

Only One Way Up
Building presence across five countries and multiple platforms including Meta, Google and LinkedIn, with a long-term growth mindset.
View Project
M&S FOOD INDUSTRIES

M&S FOOD INDUSTRIES

Aroma You Can’t Ignore
Modernising the brand while protecting what made it recognisable by creating an identity built to last.
View Project

YEE LEE CORP & YL BRANDS

Beyond the Umbrella
Sharpening brand positioning and audience clarity while building systems designed to accelerate growth.
View Project

Our proven Backed by Science Framework™ helps clients win the hearts of consumers in the market.

Transform My Brand
  • SELECTED WORK

The work speaks. The results speak louder.

Every partnership starts with a different challenge. Here are some of the brands we’ve had the privilege of thinking, creating and growing alongside.
View All Work

(01)

SAN FRANCISCO COFFEE
Making a familiar brand relevant again.

A shift from promotional content to lifestyle-led storytelling helped reconnect the brand with its audience.
(02)

Red Eagle

Modernising a legacy brand for a new generation.

Repositioning, digital transformation and a stronger digital presence helped bring a heritage brand into a new era.
(03)
M&S SANTAN
Building a stronger story around a familiar brand.

A clearer brand narrative and elevated digital presence helped connect product quality with a more distinctive brand experience.
A group of young, ambitious, and genuine go-getters. What I love about working with Paperballad is their ability to ask the right questions to discover my real needs & execute on a professional level that's more than just based on a transactionary relationship.
Bryan
BryanCorporate Affairs Director, Teraju Pharma
Talented and hardworking. Paperballad is one of the few agencies out there that actually delivers results and cares for their clients.
Sukhdev
SukhdevCEO, Custom Medz
Working with the team brought a fresh perspective to an established brand. They helped us make a traditionally functional category feel more contemporary, lifestyle-driven, and relevant to today’s audience
Dominic
DominicRed Eagle
What stood out was how well they understood the business before jumping into the creative work. Communication was always clear, and they consistently brought fresh, thoughtful ideas to the table.
Lucas
LucasOwner, Baagus Curtains
  • WHY PAPERBALLAD&CO.

What makes working with us different.

Most agencies start with what to say. We start with why people care.

01.

Backed By Science™

Our proprietary framework uses behavioural thinking to uncover what really drives attention, perception and choice.

02.

Strategy Before Execution

Every idea starts with understanding the challenge, the audience and what we’re actually trying to change.

03.

End-to-End Capability

Strategy, content, social, digital, UX, web and performance connected by one team and one clear direction.

04.

Built To Perform

We learn from real behaviour, optimise what works and keep pushing for stronger outcomes.

05.

Social At Heart

From always-on content to campaigns, we create work built for how people actually consume, engage and share today.

/001/ Backed By Science™
/001/

Backed By Science™

Our proprietary framework uses behavioural thinking to uncover what really drives attention, perception and choice.

Backed By Science™
/002/ Strategy Before Execution
/002/

Strategy Before Execution

Every idea starts with understanding the challenge, the audience and what we're actually trying to change.

WHAT WE OFFER
Strategy Before Execution
/003/ End-to-End Capability
/003/

End-to-End Capability

Strategy, content, social, digital, UX, web and performance connected by one team and one clear direction.

WHAT WE OFFER
End-to-End Capability
/004/ Built To Perform
/004/

Built To Perform

We learn from real behaviour, optimise what works and keep pushing for stronger outcomes.

WHAT WE OFFER
Built To Perform
/005/ Social At Heart
/005/

Social At Heart

From always-on content to campaigns, we create work built for how people actually consume, engage and share today.

WHAT WE OFFER
Social At Heart
Transform My Brand
  • WHAT OUR CLIENTS SAY

Great work. Even better partnerships.

We believe the strongest partnerships are built on trust, honesty and genuinely caring about the outcome. We’re grateful that many have lasted well beyond the first brief.
A group of young, ambitious, and genuine go-getters. What I love about working with Paperballad is their ability to ask the right questions to discover my real needs & execute on a professional level that's more than just based on a transactionary relationship.
Bryan
BryanCorporate Affairs Director, Teraju Pharma
Talented and hardworking. Paperballad is one of the few agencies out there that actually delivers results and cares for their clients.
Sukhdev
SukhdevCEO, Custom Medz
Working with the team brought a fresh perspective to an established brand. They helped us make a traditionally functional category feel more contemporary, lifestyle-driven, and relevant to today’s audience
Dominic
DominicRed Eagle
What stood out was how well they understood the business before jumping into the creative work. Communication was always clear, and they consistently brought fresh, thoughtful ideas to the table.
Lucas
LucasOwner, Baagus Curtains
A group of young, ambitious, and genuine go-getters. What I love about working with Paperballad is their ability to ask the right questions to discover my real needs & execute on a professional level that’s more than just based on a transactionary relationship.

Bryan

Corporate Affairs Director, Teraju Pharma

Talented and hardworking. Paperballad is one of the few agencies out there that actually delivers results and cares for their clients.

Sukhdev

CEO, Custom Medz

Working with the team brought a fresh perspective to an established brand. They helped us make a traditionally functional category feel more contemporary, lifestyle-driven, and relevant to today’s audience

Dominic

Head of Company, YL Brands

What stood out was how well they understood the business before jumping into the creative work. Communication was always clear, and they consistently brought fresh, thoughtful ideas to the table.

Lucas

Director, Baagus Curtains

It was a good experience.

Their team is structured and strategy-driven, especially in terms of branding and digital direction. Communication was clear and they were responsive throughout the process. You can tell they focus a lot on understanding the brand before executing, rather than just jumping into design or content.

Jeff Ng

CEO, DoYoung Furniture

We have worked with Paperballad on our flagship clean energy and clean mobility portfolio of events. They are an excellent asset to our business and have helped us shine. The team is fantastic when it comes to creativity, adaptability and speed – the key ingredients for building success in our business. Thank you team and look forward to more!

Mel Shah

Director, CETA (Clean Energy)

The team is very young, proactive and creative. We worked with them well throughout all our campaigns and they are strong on brand. Their social media marketing skills are above average and we’ve seen what they’ve done for us. I highly encourage companies looking to grow digitally to give them a try!

Weng Hong

Marketing Manager, San Francisco Coffee

It feels like we’ve been working together so much longer than we have! The team really put a lot of effort in handling our brand and telling our stories online. We’ve enjoyed all the exchanges in brainstorming for creative angles to excite the market. They really brought out our brand voice, it’s been a very positive experience so far.

Olivia & Chrissie

Marketing Manager & Senior, Gen Gemilang

  • THE PAPERBALLAD&CO. THINKING

What we're learning about people, brands and behaviour.

Perspectives on the behaviours, cultural shifts and strategic questions shaping how brands connect with people.
Explore All Insights

FOCUS MALAYSIA

This Malaysian agency is challenging brands to look beyond content production and rethink marketing

BERITA MALAYA

Anak Miri Bina Paperballad&Co., Bawa Perspektif Sarawak ke Industri Kreatif Nasional

PRESS KL

From Miri to Malaysia’s Creative Stage: How Paperballad&Co. Is Building a Strategy-Led Agency

CITIZENS JOURNAL

Paperballad&Co. challenges status quo of Malaysian brand’s marketing

Branding | Business | Strategy

Brand Strategist Malaysia: What a Best Strategist Award Means for Brands

Branding | Business | Strategy

Brand Strategist Malaysia: What a Best Strategist Award Means for Brands

Branding | Business | Strategy

Brand Strategist Malaysia: What a Best Strategist Award Means for Brands

Branding | Business | Strategy

Brand Strategist Malaysia: What a Best Strategist Award Means for Brands

Chat with our Specialist

Let's make something people care about.

Bring us your challenge. We’ll bring the strategy, creativity and expertise to move it forward.
Transform My Brand
  • SCHEDULE A CALL

Let's change the world with your brand together.

Share your challenge, goals and where you want to go. We’ll come prepared to explore what could move your brand forward.

Contact Us

SAN FRANCISCO COFFEE

Making a familiar brand relevant again.
Coffee is part of everyday life. The morning rush, the afternoon reset, the catch-up that lasts a little longer. These small moments became the starting point for a fresh approach to San Francisco Coffee’s storytelling.

The challenge was to make a familiar brand feel relevant again—to give people a reason to connect beyond the latest promotion.

We shifted the focus towards the everyday moments surrounding each cup. Products and seasonal campaigns became part of a wider story, grounded in familiar routines, shared moods and the simple pleasure of taking a coffee break.

The creative direction paired the brand’s recognisable identity with a more conversational tone and playful, relatable content. Each post became an opportunity to bring San Francisco Coffee closer to the people behind the orders.

A fresh chapter for a familiar brand, built around the moments that make people reach for a cup.