Sustainable Strategies for Brands That Care

We Help Brands Connect With Their Target Audience

UX Strategy & Content Marketing Agency


Change The World With Us Today

UX Strategy & Branding

Stop the guesswork with our proven framework. The Backed by Science™ Framework is Paperballad&Co.'s signature 3-phase strategy: Study, Stimulate, Surpass. We take your brand to the next level.

Content Marketing

Position your brand the right way by speaking to those who matter the most. From unknown to recognised; From famous to remembered. Work with us to build your legacy.

Create your winning strategy today

Bridge the gap between your brand and the digital world with our signature Backed By Science™ Framework.

Sustainable Strategy

Marketing Communications (UX)

Data-Driven Insights

From Unknown to Recognised

Being careful is good as a business owner. But we have to remember, being careful doesn't win big. Being strategic does.

Specialist Marketing Team
Leverage Time
Expertise in Branding
Proven Solutions
Long-term Partner

Make Working Together Feel Effortless

No more endless meetings or confusing reports. We make our marketing collaboration simple. Tell us your goals, we'll advise and we execute. Our process ensures your campaigns are live in just 14 days, with minimal effort on your end.

Why Consider Content Marketing in Malaysia?

Content that Grows

Great content drives business growth and boosts your bottom line.

Make Your Brand Unforgettable

Every brand competes, but only yours can stand out with purpose.

Communicate with Impact

Elevate visibility, spark interest and inspire action.

Leave a Legacy, Win Audience Hearts

To leave a legacy and win the hearts of consumers around the world.

Data-driven solutions

Data-driven solutions

Growing with a
Long-term Strategic Partner

Our proven 3-phase strategy helps brands increase their brand awareness sustainably by utilising our Backed by Science™ Framework.

(1) Study
(2) Stimulate
(3) Surpass

We eliminate the guesswork and use data-driven insights to drive your stories. Combining the best of logical data and heartwarming content. Know your brand is in safe hands with a premier UX Strategy and Content Marketing agency in Malaysia.

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The 1st UX Strategy Firm in Malaysia - Beamstart

Frequently Asked Questions

What sets Paperballad apart from other content marketing agencies in Malaysia?

Paperballad & Co. stands out among content marketing agencies in Malaysia by offering unique and sustainable communication strategies. We focus on UX, social media marketing, and SEO to drive engagement and growth. Our personalised approach means each client gets a strategy tailored to their needs, ensuring effective and impactful campaigns. We set ourselves apart by being part of your team.

With a “do it with you” approach, Paperballad & Co. keeps your brand ahead of the competition by equipping you with the best team in marketing in Malaysia. Choose Paperballad & Co. for a UX strategy and content marketing agency that delivers real growth and better customer engagement.

Why do brands trust Paperballad with content marketing and strategy?

We Speak Strategy: No really, when clients work with us they know we’re a team that has done our homework. Not just a plan, a goal, or a mission. Brands trust us because our marketing strategy in Malaysia gets your brand ahead of the competition.

Social Media Marketing & SEO expertise: Brands choose us when they want to experience working with a team of experts. We’re not a one-stop solution for 360 marketing (sadly), but we pride ourselves on specialising in social media marketing and SEO.

Creativity and Content: “Design is not just what it looks like and feels like. Design is how it works.” –  Steve Jobs. Combine great UX strategy, marketing communications, and one of the best content marketing agencies in Malaysia and you get Paperballad. 

Continuous Collaboration: Sure, we continuously refine and improve our strategies to maximise results and ensure your content marketing stays effective. But we also go the extra mile to leave a lasting impact by providing only the best for our clients.

Proven Track Record: Our success stories and satisfied clients highlight our commitment to delivering real growth and better customer engagement. Check out our social media marketing and SEO specialisations today!

When should a company decide to work with Paperballad?

A company should decide to onboard Paperballad when it wants a long-term partner and a sustainable advantage.

  1. Need a professional UX Strategy and content marketing agency in Malaysia?
  2. Do you need a team of experts to free up your time and handle your marketing communications?
  3. Ready to build a lasting brand that is always 1 step ahead of the competition?
  4. Ready to reach your next business milestone?

If you’ve answered YES to any of the above, then you’re ready to work with us!

How can your UX strategy & content marketing agency help me?

Our UX strategy and content marketing agency help you create a people-centered brand.

  1. Human-Centric Design: We design user experiences that prioritise the needs and emotions of your customers, fostering deeper connections and loyalty.
  2. Empathetic Content: Our content marketing strategies focus on storytelling that resonates with your audience. This provides an opportunity for your brand to show that it cares for your audience.
  3. Enhanced Visibility: We optimise your content for social media marketing and SEO to reach audiences via meaningful connections and thoughtful engagement.
  4. Community Building: Our social media strategies drive authentic interactions, helping you build a loyal and engaged community around your brand.
  5. Sustainable Growth: We continuously refine our strategies to ensure your brand grows while staying true to its values and people-first approach.

What are the 7 steps of content marketing?

How We Deliver Results with a People-First Content Marketing Approach

  1. Set Clear Goals: We work with you to define measurable objectives like increasing brand awareness, boosting engagement or building loyalty. (Fun fact: 72% of marketers report higher engagement with content marketing!)
  2. Understand Your Audience: Through in-depth research, we create detailed buyer personas to tailor your messaging. With 73% of companies using design to stand out, our people-focused approach gives your brand the edge.
  3. Craft a Strategy: We design a content plan centred on authentic storytelling, aligned with your mission. Companies with a documented strategy are 313% more likely to succeed.
  4. Create Meaningful Content: From blogs to videos, we produce engaging content that builds trust and strengthens connections. Content marketing generates 3x more leads than traditional methods—and costs 62% less.
  5. Strategic Distribution: We share your content where it matters most—on your website, social media and newsletters—maximising its reach and impact. Smart distribution can increase traffic by 106%.
  6. Measure Results: We track performance metrics like engagement and traffic to ensure your strategy meets its goals. Businesses using data-driven marketing are 6x more likely to see long-term profitability.
  7. Refine & Optimise: Using insights, we continually tweak your content strategy for sustained growth and deeper connections. Brands that optimise strategies see a 13.1% revenue boost.

By following these steps, Paperballad creates impactful, empathetic content that reflects your values and delivers measurable results. Choose a partner who prioritises people and drives real growth.

Get Your Brand Recognised Today

Research-driven and science-backed — your satisfaction is guaranteed. Got an amazing idea? Pick a time slot and let’s change the world together.