Change The World With Us Today
UX Strategy & Branding
Stop the guesswork with our proven framework. The Backed by Science™ Framework is Paperballad&Co.'s signature 3-phase strategy: Study, Stimulate, Surpass. We take your brand to the next level.
Content Marketing
Position your brand the right way by speaking to those who matter the most. From unknown to recognised; From famous to remembered. Work with us to build your legacy.
Create your winning strategy today

Bridge the gap between your brand and the digital world with our signature Backed By Science™ Framework.
Sustainable Strategy
Marketing Communications (UX)
Data-Driven Insights
From Unknown to Recognised
Being careful is good as a business owner. But we have to remember, being careful doesn't win big. Being strategic does.
Specialist Marketing Team
Leverage Time
Expertise in Branding
Proven Solutions
Long-term Partner
Make Working Together Feel Effortless
No more endless meetings or confusing reports. We make our marketing collaboration simple. Tell us your goals, we'll advise and we execute. Our process ensures your campaigns are live in just 14 days, with minimal effort on your end.

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Why Consider Content Marketing in Malaysia?
Content that Grows
Great content drives business growth and boosts your bottom line.
Make Your Brand Unforgettable
Every brand competes, but only yours can stand out with purpose.
Communicate with Impact
Elevate visibility, spark interest and inspire action.
Leave a Legacy, Win Audience Hearts
To leave a legacy and win the hearts of consumers around the world.
Growing with a
Long-term Strategic Partner
Our proven 3-phase strategy helps brands increase their brand awareness sustainably by utilising our Backed by Science™ Framework.
(1) Study
(2) Stimulate
(3) Surpass
We eliminate the guesswork and use data-driven insights to drive your stories. Combining the best of logical data and heartwarming content. Know your brand is in safe hands with a premier UX Strategy and Content Marketing agency in Malaysia.
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Frequently Asked Questions
What does Paperballad&Co. actually do?
We help consumer brands grow through data-driven strategy, brand-first design, and story-led content. Think of us as your outsourced brand growth partner—equal parts strategist, creative, and execution.
Paperballad&Co. is a UX Strategy and content marketing agency in Malaysia that owns the Backed by Science Framework™. A signature framework that's proven to scale brands focused on the B2C segments.
Who do you work best with?
Ambitious B2C, consumer brands ready to scale—but not with cookie-cutter tactics. We work best with teams who value strategy, creativity, and long-term thinking.
How much do your services cost?
We always recommend companies that are serious to prepare a starting budget of at least RM100,000/annum+. With some project-based work scoped individually (case-by-case). We’re priced above market—but we deliver compounded results built on brand trust, not quick hacks.
Our higher prices allow us to stay on top of market trends and gather the best talent in the market. Because we understand that in the realm of strategy and marketing, talent is the name of the game. And we just happen to only recruit the best.
What’s your process?
Our “Backed by Science™” approach runs in 3 stages:
Study (research + strategy),
Stimulate (design + content),
Surpass (optimize + scale).
You’ll always know the why behind the what. Never second guess what your outsourced agency is doing again.
Do you offer one-off projects?
Yes—but only if there’s a strategic angle. We do audits, brand decks, websites, and campaigns—but the best results come from long-term partnerships.
How soon can we get started?
Once we align on scope, most projects start within 14 business days. Retainers begin after onboarding and a kickoff strategy session.
Do you handle everything or work with our in-house team?
Both. We can plug into your team as strategic partners or manage full execution if needed. We’re flexible—but always outcome-focused.
What makes you different from other agencies?
We don’t just “do marketing.” We build brands that last—by combining deep strategy, data, and performance. We obsess over brand truth, user experience, and storycraft that sells.
How do we get started?
Book a free 30-min discovery call. If we’re a fit, we’ll craft a proposal based on your growth goals.
Get Your Brand Recognised Today
Research-driven and science-backed — your satisfaction is guaranteed. Got an amazing idea? Pick a time slot and let’s change the world together.