We help consumer brands grow through data-driven strategy, brand-first design, and story-led content. Think of us as your outsourced brand growth partner—equal parts strategist, creative, and execution.

Paperballad&Co. is a UX Strategy and content marketing agency in Malaysia that owns the Backed by Science Framework™. A signature framework that's proven to scale brands focused on the B2C segments.

Ambitious B2C, consumer brands ready to scale—but not with cookie-cutter tactics. We work best with teams who value strategy, creativity, and long-term thinking.

We always recommend companies that are serious to prepare a starting budget of at least RM100,000/annum+. With some project-based work scoped individually (case-by-case). We’re priced above market—but we deliver compounded results built on brand trust, not quick hacks.

Our higher prices allow us to stay on top of market trends and gather the best talent in the market. Because we understand that in the realm of strategy and marketing, talent is the name of the game. And we just happen to only recruit the best.

Our “Backed by Science™” approach runs in 3 stages:

Study (research + strategy),

Stimulate (design + content),

Surpass (optimize + scale).

You’ll always know the why behind the what. Never second guess what your outsourced agency is doing again.

Yes—but only if there’s a strategic angle. We do audits, brand decks, websites, and campaigns—but the best results come from long-term partnerships.

Once we align on scope, most projects start within 14 business days. Retainers begin after onboarding and a kickoff strategy session.

Both. We can plug into your team as strategic partners or manage full execution if needed. We’re flexible—but always outcome-focused.

We don’t just “do marketing.” We build brands that last—by combining deep strategy, data, and performance. We obsess over brand truth, user experience, and storycraft that sells.

Book a free 30-min discovery call. If we’re a fit, we’ll craft a proposal based on your growth goals.