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A Promise Crafted in Gold

RED EAGLE

PROJECT OVERVIEW
A story of trust, commitment, and lasting value. Through thoughtful storytelling and refined visual expression, Red Eagle brings the timeless symbolism of gold to life, transforming a meaningful promise into a memorable brand narrative.
  • THE CHALLENGE
Red Eagle is a beloved heritage cooking companion brand in Malaysia. They understand that the world is only growing more digital and those that don’t adapt will eventually fade out. Thus, they engaged us to understand how’s the best way to go to excite their existing customers and also the future generations.
  • STRATEGIC APPROACH
Naturally, social media would be the best channel as it’s one of the only few 2-way communication marketing channels out there. So we thought… how do we make people want to follow an oil brand? And then it clicked, it’s never just an oil brand – it’s a lifestyle brand that’s present in all Malaysian Kitchens. With a rich heritage and familiar face, we touched on the heart of Malaysians and went back to the core of the campaign. To be human.

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After with us

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What we delivered

“Paperballad&Co. Is a professional team that’s very flexible and open to share to help us be better. While they’re priced premiumly it’s actually cost efficient when you consider value to price. The team is very young but mature in their execution and fresh in their ideas.”

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Paperballad&Co. is a great team to work with. They’re young, they’re flexible, and they really impressed me with their initial strategy. However, good strategy doesn’t mean good execution but they also performed this to a degree that’s beyond their age. I’m very happy with our collaboration and the growth they’ve promoted to my brand. Looking forward to the growth of the team and the company.

  • YOUR TURN

Let's Change The World Together

Bring us the ambition, the challenge or the question. We’ll bring the thinking to move it forward.
Transform My Brand

SAN FRANCISCO COFFEE

Making a familiar brand relevant again.
Coffee is part of everyday life. The morning rush, the afternoon reset, the catch-up that lasts a little longer. These small moments became the starting point for a fresh approach to San Francisco Coffee’s storytelling.

The challenge was to make a familiar brand feel relevant again—to give people a reason to connect beyond the latest promotion.

We shifted the focus towards the everyday moments surrounding each cup. Products and seasonal campaigns became part of a wider story, grounded in familiar routines, shared moods and the simple pleasure of taking a coffee break.

The creative direction paired the brand’s recognisable identity with a more conversational tone and playful, relatable content. Each post became an opportunity to bring San Francisco Coffee closer to the people behind the orders.

A fresh chapter for a familiar brand, built around the moments that make people reach for a cup.