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Only One Way Up

SCHINDLER

PROJECT OVERVIEW
More than just moving people, Schindler is about moving possibilities forward. Through bold storytelling and dynamic visual expression, “Only One Way Up” celebrates progress, ambition, and the drive to reach greater heights, bringing Schindler’s brand philosophy to life.
  • THE CHALLENGE
Schindler launched its global Connectivity Elevator Campaign to showcase how connected elevator systems enhance operational efficiency, safety, and building intelligence. The objective was two fold: Support global brand awareness through digital advertising and generate leads from relevant decision-makers interested in connected elevator solutions.
  • STRATEGIC APPROACH
We supported the campaign by combining brand-led paid media with performance-focused lead generation, ensuring the global narrative translated into measurable business outcomes.

Before

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After with us

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What we delivered

“Paperballad&Co. Is a professional team that’s very flexible and open to share to help us be better. While they’re priced premiumly it’s actually cost efficient when you consider value to price. The team is very young but mature in their execution and fresh in their ideas.”

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  • YOUR TURN

Let's Change The World Together

Bring us the ambition, the challenge or the question. We’ll bring the thinking to move it forward.
Transform My Brand

SAN FRANCISCO COFFEE

Making a familiar brand relevant again.
Coffee is part of everyday life. The morning rush, the afternoon reset, the catch-up that lasts a little longer. These small moments became the starting point for a fresh approach to San Francisco Coffee’s storytelling.

The challenge was to make a familiar brand feel relevant again—to give people a reason to connect beyond the latest promotion.

We shifted the focus towards the everyday moments surrounding each cup. Products and seasonal campaigns became part of a wider story, grounded in familiar routines, shared moods and the simple pleasure of taking a coffee break.

The creative direction paired the brand’s recognisable identity with a more conversational tone and playful, relatable content. Each post became an opportunity to bring San Francisco Coffee closer to the people behind the orders.

A fresh chapter for a familiar brand, built around the moments that make people reach for a cup.