The Stories We Tell...
A Heartfelt Welcome
We closed the client with an angle of raw authenticity. Where the social media project’s focus is on reconnecting with a disconnected fan base. What follows next is a journey of transformation.
6 Months Later…
500% increased engagement on avg.
3,800+ organic followers that promote the brand.
Problem
- ● A beloved Malaysian coffee brand was losing traction online, with a declining fan base and disengaged followers.
- ● Their social media strategy was overly product-centric, lacking the relatability and community connection that fuels brand loyalty.
Solution
- ● We diagnosed the root cause to be a “generic stance”.
- ● While their product images were nice, they weren’t creating a reason for people to engage.
- ● So, we had to put the social back to social media.
- ● By rebranding their corporate identity online, we shifted the narrative to champion their audience—"workplace heroes."
TL;DR-
- ● Our team has started to rely less on ads after building the engagement on social media. Bringing down total ads spend by 33% on average.
- ● We now have a community on social media and use their comments as feedback to create the next performing post.
Great Branding Leaves A Mark
The tallest skyscrapers have the deepest foundations. Our clients were a growing niche pharmacy distributor in Malaysia. Carving out a name for themselves internationally, they found themselves on uncharted territory. Because the fastest way to kill any great business is from within.
Our job was to align the stakeholders on a common mission. To get them to where they needed to go sustainably – and what better way to do so with a great company profile. An arduous journey of exploring what it meant to be a brand of this caliber and future preparation. Which also turned out to be the most fulfilling and meaningful after.
Brand positioning without the jargons
A functional mission that leads the team; not collect dust
Alignment to row faster in the same direction
Problem
- ● The company wanted to elevate their brand presence in the eyes of their target audience.
- ● The team was not on the same page, and had difficulty explaining what they did in a meaningful manner.
Solution
- ● We had a sit down session with all key stakeholders and decided the direction of the company.
- ● Focused on the long-term vision and where they wanted to be, emphasising the “WHY”.
- ● Communicated what they did clearly, so beginners could understand easier, and professionals understand faster.
Result: This document helped them secure 4 foreign deals in the next 2 months.
Their team is more aligned with what the company does and it helps with their internal onboarding.
Old Symptoms New Light
Old Symptoms New Light
Our task for this campaign was to spread awareness on a serious topic – Diabetes. Our goal was to educate those who needed this the most, the next generation of Malaysians. And we did this by communicating in their language but staying true to the objective.
Problem
- ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
- ● Being a sensitive and “boring” topic, they wanted younger people to partake.
- ● But how?
Solution
- ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
- ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.
Result: 1,000,000+ Impressions in 3 months and over 6,400+ interactions with the social media posts. Many participated in the knowledge areas of the campaign, and gave their feedback on this disease and what can be done. Thought some with a hint of humor, of course.
Hands-on and Widespread
It’s not often that you hear about prostate cancer. But it’s the 3rd most prevalent cancer among males in Malaysia. To better understand our audience – elderly men, we had to go down into Petaling Street and meet the many hawkers who were our ideal persona. Learning their behaviours and educating from there allowed us to say, the campaign was a success.
Problem
- ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
- ● Being a sensitive and “boring” topic, they wanted younger people to partake.
- ● But how?
Solution
- ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
- ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.
Result: 2,100% increased reach on Instagram in 3 months and over 315,000+ views with the social media posts. Successfully raising awareness among the community as well as delivering the message to them.
Hands-on and Widespread
It’s not often that you hear about prostate cancer. But it’s the 3rd most prevalent cancer among males in Malaysia. To better understand our audience – elderly men, we had to go down into Petaling Street and meet the many hawkers who were our ideal persona. Learning their behaviours and educating from there allowed us to say, the campaign was a success.
Problem
- ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
- ● Being a sensitive and “boring” topic, they wanted younger people to partake.
- ● But how?
Solution
- ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
- ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.
Result: 2,100% increased reach on Instagram in 3 months and over 315,000+ views with the social media posts. Successfully raising awareness among the community as well as delivering the message to them.
HypeGuardian Place Holder
HypeGuardian PlaceHolder
Our task for this campaign was to spread awareness on a serious topic – Diabetes. Our goal was to educate those who needed this the most, the next generation of Malaysians. And we did this by communicating in their language but staying true to the objective.
Problem
- ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
- ● Being a sensitive and “boring” topic, they wanted younger people to partake.
- ● But how?
Solution
- ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
- ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.
Result: 1,000,000+ Impressions in 3 months and over 6,400+ interactions with the social media posts. Many participated in the knowledge areas of the campaign, and gave their feedback on this disease and what can be done. Thought some with a hint of humor, of course.
An Onion of Sustainability
Problem
- ● Their current website was not as functional nor aesthetically pleasing as they wished it were.
- ● They needed support and guidance to best UX strategy practices to ensure that the right message gets delivered to the right audience.
Solution
- ● We came up with the onion, segregating different customer bases with different website intentions.
- ● Referenced and recommended a modern, clean-tech focused website aesthetic to get the message across.
Result: They never have to second guess their websites ever again, 1 big swoop for decades to come. Branding is about being intention with your identity. Their website was the 1st touchpoint for greater things to come.
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