The Stories We Tell...

A Heartfelt Welcome

We closed the client with an angle of raw authenticity. Where the social media project’s focus is on reconnecting with a disconnected fan base. What follows next is a journey of transformation.

6 Months Later…

500% increased engagement on avg.

3,800+ organic followers that promote the brand.

Problem

  • ● A beloved Malaysian coffee brand was losing traction online, with a declining fan base and disengaged followers.
  • ● Their social media strategy was overly product-centric, lacking the relatability and community connection that fuels brand loyalty.

Solution

  • ● We diagnosed the root cause to be a “generic stance”.
  • ● While their product images were nice, they weren’t creating a reason for people to engage.
  • ● So, we had to put the social back to social media.
  • ● By rebranding their corporate identity online, we shifted the narrative to champion their audience—"workplace heroes."

TL;DR-

  • ● Our team has started to rely less on ads after building the engagement on social media. Bringing down total ads spend by 33% on average.
  • ● We now have a community on social media and use their comments as feedback to create the next performing post.

Great Branding Leaves A Mark

The tallest skyscrapers have the deepest foundations. Our clients were a growing niche pharmacy distributor in Malaysia. Carving out a name for themselves internationally, they found themselves on uncharted territory. Because the fastest way to kill any great business is from within.

Our job was to align the stakeholders on a common mission. To get them to where they needed to go sustainably – and what better way to do so with a great company profile. An arduous journey of exploring what it meant to be a brand of this caliber and future preparation. Which also turned out to be the most fulfilling and meaningful after.

Brand positioning without the jargons
A functional mission that leads the team; not collect dust
Alignment to row faster in the same direction

Problem

  • ● The company wanted to elevate their brand presence in the eyes of their target audience.
  • ● The team was not on the same page, and had difficulty explaining what they did in a meaningful manner.

Solution

  • ● We had a sit down session with all key stakeholders and decided the direction of the company.
  • ● Focused on the long-term vision and where they wanted to be, emphasising the “WHY”.
  • ● Communicated what they did clearly, so beginners could understand easier, and professionals understand faster.

Result: This document helped them secure 4 foreign deals in the next 2 months.
Their team is more aligned with what the company does and it helps with their internal onboarding.

Old Symptoms New Light

Old Symptoms New Light

Our task for this campaign was to spread awareness on a serious topic – Diabetes. Our goal was to educate those who needed this the most, the next generation of Malaysians. And we did this by communicating in their language but staying true to the objective.

Problem

  • ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
  • ● Being a sensitive and “boring” topic, they wanted younger people to partake.
  • ● But how?

Solution

  • ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
  • ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.

Result: 1,000,000+ Impressions in 3 months and over 6,400+ interactions with the social media posts. Many participated in the knowledge areas of the campaign, and gave their feedback on this disease and what can be done. Thought some with a hint of humor, of course.

Hands-on and Widespread

It’s not often that you hear about prostate cancer. But it’s the 3rd most prevalent cancer among males in Malaysia. To better understand our audience – elderly men, we had to go down into Petaling Street and meet the many hawkers who were our ideal persona. Learning their behaviours and educating from there allowed us to say, the campaign was a success.

Problem

  • ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
  • ● Being a sensitive and “boring” topic, they wanted younger people to partake.
  • ● But how?

Solution

  • ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
  • ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.

Result: 2,100% increased reach on Instagram in 3 months and over 315,000+ views with the social media posts. Successfully raising awareness among the community as well as delivering the message to them.

Hands-on and Widespread

It’s not often that you hear about prostate cancer. But it’s the 3rd most prevalent cancer among males in Malaysia. To better understand our audience – elderly men, we had to go down into Petaling Street and meet the many hawkers who were our ideal persona. Learning their behaviours and educating from there allowed us to say, the campaign was a success.

Problem

  • ● This healthcare group needed to create a big bang for their diabetes awareness campaign.
  • ● Being a sensitive and “boring” topic, they wanted younger people to partake.
  • ● But how?

Solution

  • ● Social media trends. If you can’t beat them, join them. We created interesting content that spoke directly to their target audience.
  • ● Added, it helped blow away the mysteries surrounding the disease and engagement was a success.

 

Result: 2,100% increased reach on Instagram in 3 months and over 315,000+ views with the social media posts. Successfully raising awareness among the community as well as delivering the message to them.

An Onion of Sustainability

The tallest skyscrapers have the deepest foundations. Our clients were a growing niche pharmacy distributor in Malaysia. Carving out a name for themselves internationally, the found themselves on uncharted territory. Because the fastest way to kill any great business is from within.

Our job was to align the stakeholders on a common mission. To get them to where they needed to go sustainably – and what better way to do so with a great company profile. An arduous journey of refinding what it meant to be a brand of this caliber and future preparation. Which also turned out to be the most fulfilling and meaningful after.

Brand positioning without the jargons
A functional mission that leads the team; not collect dust
Alignment to row faster in the same direction

What others say about us

Paperballad is like our pseudo-CMOs. They really go above and beyond for us while showcasing their professionalism with every difficult encounter.
Benjamin
BenjaminCEO, PropMoth
A group of young, ambitious, and genuine go-getters. What I love about working with Paperballad is their ability to ask the right questions to discover my real needs & execute on a professional level that's more than just based on a transactionary relationship
Bryan
BryanCorporate Affairs Director, Teraju Pharma
Talented and hardworking. Paperballad is one of the few agencies out there that actually delivers results and cares for their clients.
Sukhdev
SukhdevCEO, Custom Medz
Working with Paperballad over the past two years has been a pleasure. Their team is professional, creative, and consistently goes above and beyond to add value. Every project feels seamless thanks to their dedication and friendly approach. I highly recommend Paperballad to anyone—whether you're a startup or an established company, they’ll deliver smart solutions and great results.
Hong
HongDirector, Nuvera
We’ve had a fantastic experience working with PaperBallad. Their team is incredibly supportive and structured, making the collaboration seamless and efficient. Communication has always been clear and professional, and they consistently deliver high-quality work without missing any deadlines. It’s truly a pleasure to have such a reliable and dedicated partner in PaperBallad!
Henry
HenryMarketing Specialist, The C0_Lab