Red Eagle is a beloved heritage cooking companion brand in Malaysia. They understand that the world is only growing more digital and those that don’t adapt will eventually fade out. Thus, they engaged us to understand how’s the best way to go to excite their existing customers and also the future generations.
Naturally, social media would be the best channel as it’s one of the only few 2-way communication marketing channels out there. So we thought… how do we make people want to follow an oil brand? And then it clicked, it’s never just an oil brand – it’s a lifestyle brand that’s present in all Malaysian Kitchens. With a rich heritage and familiar face, we touched on the heart of Malaysians and went back to the core of the campaign. To be human.
Naturally, social media would be the best channel as it’s one of the only few 2-way communication marketing channels out there. So we thought… how do we make people want to follow an oil brand? And then it clicked, it’s never just an oil brand – it’s a lifestyle brand that’s present in all Malaysian Kitchens. With a rich heritage and familiar face, we touched on the heart of Malaysians and went back to the core of the campaign. To be human.
See What We Achieved
Paperballad&Co. is a great team to work with. They’re young, they’re flexible, and they really impressed me with their initial strategy. However, good strategy doesn’t mean good execution but they also performed this to a degree that’s beyond their age. I’m very happy with our collaboration and the growth they’ve promoted to my brand. Looking forward to the growth of the team and the company.
