The Stories We Tell...
A Heartfelt Welcome
We closed the client with an angle of raw authenticity. Where the social media project’s focus is on reconnecting with a disconnected fan base. What follows next is a journey of transformation.
Old Symptoms New Light
Our task for this campaign was to spread awareness on a serious topic – Diabetes. Our goal was to educate those who needed this the most, the next generation of Malaysians. And we did this by communicating in their language but staying true to the objective.
Great Branding Leaves A Mark
The tallest skyscrapers have the deepest foundations. Our clients were a growing niche pharmacy distributor in Malaysia. Carving out a name for themselves internationally, the found themselves on uncharted territory. Because the fastest way to kill any great business is from within.
Our job was to align the stakeholders on a common mission. To get them to where they needed to go sustainably – and what better way to do so with a great company profile. An arduous journey of refinding what it meant to be a brand of this caliber and future preparation. Which also turned out to be the most fulfilling and meaningful after.
Brand positioning without the jargons
A functional mission that leads the team; not collect dust
Alignment to row faster in the same direction
Hands-on and Widespread
It’s not often that you hear about prostate cancer. But it’s the 3rd most prevalent cancer among males in Malaysia. To better understand our audience – elderly men, we had to go down into Petaling Street and meet the many hawkers who were our ideal persona. Learning their behaviours and educating from there allowed us to say, the campaign was a success.
You Can Only Interest Them
“You cannot bore people into buying your product; you can only interest them in buying it.” – David Ogilvy. We paid homage to the greats, and did exactly that. After we had an informative workshop on coffee, this post would become the most shared organic coffee post in 2024.
An Onion of Sustainability
PLACEHOLDER The tallest skyscrapers have the deepest foundations. Our clients were a growing niche pharmacy distributor in Malaysia. Carving out a name for themselves internationally, the found themselves on uncharted territory. Because the fastest way to kill any great business is from within.
Our job was to align the stakeholders on a common mission. To get them to where they needed to go sustainably – and what better way to do so with a great company profile. An arduous journey of refinding what it meant to be a brand of this caliber and future preparation. Which also turned out to be the most fulfilling and meaningful after.
Brand positioning without the jargons
A functional mission that leads the team; not collect dust
Alignment to row faster in the same direction
What others say
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