San Francisco Coffee is a Malaysian coffee chain that’s founded in 1997. They had early success and opened more than 80+ outlets throughout the 20+ years in operation. However, in recent years they’ve seen a declining take up rate for their products. Mainly due to newer competitors entering the market and a lack of proper positioning.
To fix this, they engaged Paperballad&Co. a UX Strategy & Content Marketing agency to solve just that. Objective: reclaim their former glory. We started off by understanding their position in the market and where their USPs were. Identifying this allowed us to double down on 2 things: proper positioning and proper distribution. Using social media, we spoke directly to their audience and they’ve gone to open over 15% more outlets throughout our tenure together.
To fix this, they engaged Paperballad&Co. a UX Strategy & Content Marketing agency to solve just that.
Objective: reclaim their former glory. We started off by understanding their position in the market and where their USPs were.
Identified this allowed us to double down on 2 things: proper messaging and proper distribution.
Using social media, we went with an online pivot to excite the market and they’ve gone to open over 15% more outlets throughout our tenure together.
See What We Achieved
Before
After with us
“Paperballad&Co. Is a professional team that’s very flexible and open to share to help us be better. While they’re priced premiumly it’s actually cost efficient when you consider value to price. The team is very young but mature in their execution and fresh in their ideas.”
